Finding Rosendale

wayfinding and welcome signs

Finding Rosendale

Working with teammates at Barton & Loguidice, we developed a plan to assist residents and visitors more smoothly navigate the Town; from the Wallkill Valley Rail Trail to Main Street businesses as well as to the Rosendale Community Center, baseball fields, and parking areas.

The design integrates the rich history of the area. An iconic railroad trestle spans across the Roundout Creek and is visible from the historic business district below. The arch at the bottom of the signs mimics the cement kilns that exist in several locations throughout the town, as well as the local architecture.


Project Type:

Town of Rosendale and Ulster County, NY

Barton and Loguidice

Color palette


Burnt Orange



The color scheme reflects the town's vernacular.