Cornell Cooperative Extension Sullivan County’s Sullivan Fresh Initiative evolved out of expressed interest to sustain local agriculture and build a stronger local food system in Sullivan and surrounding counties. We currently operate two farmers’ market initiatives in Sullivan County: Sullivan Fresh Market on the Move and Sullivan Fresh Farmers’ Market at Monticello.
Our mission is to make affordable fresh fruits and vegetables easily available to communities within Sullivan County, while creating a sustainable sales market for local farmers. The Sullivan Fresh Market on the Move (mobile farmers’ market) parks at four designated locations each week. CCESC staff, along with our partners, address barriers to farmers market use and access to fresh fruits and vegetables through outreach, nutrition education, cooking demonstrations and multi-lingual materials at the market stops.
CCE Sullivan manages the SNAP and Farmers Market Nutrition Program (FMNP) at the Sullivan Fresh Farmers’ Markets. Those who receive SNAP/EBT benefits are able to redeem their benefits for wooden tokens, which can be used like cash throughout the market on eligible items which include: fruits, vegetables, meat, eggs, cheese, bread, and more. In addition, those who meet income requirements may receive a booklet of FMNP or Senior FMNP checks to use on fruits and vegetables at the market.
W Design developed the graphics for the refrigerated van, portable signage and multi-lingual posters to promote locations.